What’s in a name?

Today’s (day 2) topic is about your blog name. After all it is the first thing readers will see, and will they like it. The tagline too. It has to draw the readers in, make them want to stop. Or at least give them the heads up on whether they want to keep reading.
My name will never change (never say never I know) but my tagline has changed many times, depending oin where I am with my craft. I think it is now at peace with itself and happy to stay.

Let’s go back to the beginning. Way back to 2007 or 2008 when I first began selling my jewellery in this funky little book shop cum bead shop. I wanted to have something that was different but catchy, and was easy to roll of the tongue. I had all sorts of crazy things written down with options and taglines, or catch phrases.
After reading many forums and articles about getting a name, and what it means, how it reflects your business, ideals, product… and finally settled on Bold Designs. As you can see when you read it, it doesn’t really sit well on the tongue. It’s all awkward and not so happy. SO off to google translate I go and see what words will pop up at me in reference to Bold.
There were lots of lovely looking words, but one must make it easy for people to say – mine still gets pronounced wrong, but is better than most of the options – and this is what I came up with.

Marcato Designs.
Marcato meaning bold in Italian, or as a musical term meaning to play it strongly/loudly?
The pronunciation is what gets most people. “Mar-car-toe” Not “mar-cat-oh” or “mar-cay-toe” Even ‘mah-cay-toe” is better. THere is a slight difference n the last two.

My tagline. Some of the previous ones include:
“Be bold….and beautiful”
“it’s all about the jewellery…and how it makes you feel”
I am happy in my current one, as it encompasses all aspects of what I feel my jewellery and accessories are.
“Funky, Feminine and Eclectic”

Why the colour? At the time I wanted something that no one else had, there were lots of purple, black and gold, but the hot pink just stood out among all of that and I do really like it.

That is it for my name.
See you next time 🙂

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